Pramudita Purbasari R, Purbiyanto E. The Relationship Between Emotional Branding and Consumer Loyalty in K-Pop Merchandise Purchases in Young Adults. IJLSSM [Internet]. 2026 Aug. 1 [cited 2026 Oct. 2];3(2). Available from: https://jurnal.meiravisipersada.id/index.php/IJLSSM/article/view/315