Pramudita Purbasari, Ratu, and Eko Purbiyanto. “The Relationship Between Emotional Branding and Consumer Loyalty in K-Pop Merchandise Purchases in Young Adults”. International Journal of Law Social Sciences and Management 3, no. 2 (August 1, 2026). Accessed October 2, 2026. https://jurnal.meiravisipersada.id/index.php/IJLSSM/article/view/315.