PRAMUDITA PURBASARI, Ratu; PURBIYANTO, Eko. The Relationship Between Emotional Branding and Consumer Loyalty in K-Pop Merchandise Purchases in Young Adults. International Journal of Law Social Sciences and Management , [S. l.], v. 3, n. 2, 2026. DOI: 10.69726/ijlssm.v3i2.315. Disponível em: https://jurnal.meiravisipersada.id/index.php/IJLSSM/article/view/315. Acesso em: 2 oct. 2026.