Women's Community Empowerment through Micro, Small, and Medium Enterprise (MSME) Development: A Quantitative Approach to Strengthening the People's Economy

Abstract

This study examines the implementation of women's empowerment programs through the development of Micro, Small, and Medium Enterprises (MSMEs) using a quantitative approach. In Indonesia, women account for approximately 64.5% of the 65 million MSME actors, while the MSME sector contributes 61% to the national Gross Domestic Product (GDP). The study involved 120 female MSME entrepreneurs in Magelang Regency, with data collected through a survey using a structured questionnaire. The results of multiple regression analysis indicate that skills training (β = 0.456, p < 0.05), access to capital (β = 0.389, p < 0.05), and digital marketing (β = 0.367, p < 0.05) have significant effects on increasing MSME turnover. The implementation of the empowerment program also resulted in an average increase in business turnover of 45% over a six-month period. These findings demonstrate that women's empowerment programs focusing on skills development, improved access to capital, and the utilization of digital marketing can strengthen women's economic capacity while contributing to poverty alleviation at the community level.